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Jack Pittas, Fractional Content Director
My approach: A modern content strategy for the modern buyer
My approach: A modern content strategy for the modern buyer
Use customer-led, and SME-supported content to ensure audience priorities are met, and questions are answered
Hyper-target (and tailor) for different roles, industries, and personas to provide relevant insights
Create for the decision-maker (not the practitioner) using nuance and thought leadership
Treat content as a revenue function (not a marketing one) that supports the entire RevOps team
Use conversational copy and storytelling (and avoid the clichés) to drive engagement
Constantly revamp existing content to get the most from your assets
The Process (its not always pretty but it gets the job done)
The Process (its not always pretty but it gets the job done)
Diagnose ➡️ Prescribe ➡️ Treat ➡️ Monitor ➡️ Repeat
Diagnose ➡️ Prescribe ➡️ Treat ➡️ Monitor ➡️ Repeat
How I'll turn your brand into a recognized thought leader and source for industry knowledge
How I'll turn your brand into a recognized thought leader and source for industry knowledge
Evaluate your content library, topics, writing structure (messaging, tone, elements, etc.), distribution channels, SEO and website performance, and publishing cadence to see what's stopping you from hitting your goals.
Develop a content strategy that gets you in front of your audience, delivers valuable insights, and converts readers into revenue.
Turn your new content plan into action by partnering with specialists and overseeing content idea generation, creation, and distribution, plus revamping your existing assets.
Track content, website, and overall revenue performance to see what's working and what isn't, then make necessary changes.
The internet is flooded with information, materials, and marketing clichés. Let's give your buyers stuff they'll WANT to consume.
The internet is flooded with information, materials, and marketing clichés. Let's give your buyers stuff they'll WANT to consume.
If you sell technical products or services, then I can be your fractional content director and strategist
If you sell technical products or services, then I can be your fractional content director and strategist
Who I work with:
Who I work with:
Cybersecurity companies and MSSPs
Government contractors
Software as a Service (SaaS) businesses
MSPs, IT, OT, and MDM companies
Digital transformation, modernization, and automation businesses
Cloud service / computing providers
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